While I have placed students at the most prestigious and selective schools in the country, I do not support the "obsession with the myth of prestige." In other words, I counsel from the belief that where you go to college does not determine who you are to become. While there is nothing wrong with considering the reputation of a school, I focus on helping families move beyond college rankings to focus on what matters, which is discovering a great college match, a school where the student is more likely to fit in and thrive.